Stats are a great way to monitor your site traffic, and may be used in conjunction with SEO Booster to track the impact of your optimization tasks.
In the Introduction to Webs Stats we covered the basic features that are available to all site owners with Web Stats. This article will cover advanced features that are available only to site owners with an Enhanced or Pro package. Click here to upgrade your account to Enhanced or Pro.
Webs Stats can be accessed through the account Dashboard under Statistics. Site owners who have both Clicky and Webs Stats can access Clicky through a sub-menu in Statistics. Those who have the Webs Stats and never activated Clicky will not see the Clicky option.
- Pageviews
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The first page under the Statistics section is Pageviews. Pageviews counts the number of times pages on yuor website were visited.
The Pageviews Summary offers the following counts:
- Total Pageviews
- Monthly Average
- Best Month
- Weekly Average
- Best Week
- Daily Average
- Best Day
Total Pageviews
This section displays total pageviews for a specified date range. Use the date range drop down to select from a list of default date ranges or to enter your own custom date range.
The total Pageviews are displayed in three reports.
Hover your mouse over a popular page in the table or the pie chart to display specific information for that page in the graph above.
Total Pageviews Graph
This graph charts your page views over a period of time and allows you to quickly identify peak traffic days. Hover your mouse over a specific date point to see the count of pageviews for that date.
Popular Pages Table (advanced stats)
The Popular Pages table lists the page name of the pages with the most traffic, including the count of pageviews and the overall share of traffic generated by the specific page.
TIP: If you have created nested pages in your website's navbar the main page will be a hyperlink in the Total Pageviews table. Click on that link to see how the sub-pages are performing.
Click the linked page name to see the pageviews statistics for sub-pages.
Click the Total Pageviews link in the header to return to the master list of pageviews.
Pie Chart (advanced stats)
The pie chart is a visual representation of the Popular Pages list.
- Visitors
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Your Visitors page counts the number of unique visitors to your site. If one unique visitor visits multiple pages, they will generate pageviews for each page they visit, but only be counted once as a unique visitor.
NOTE: Because Pageviews calculates the total number of views to your pages, and Unique Visitors only counts each unique visit, your Pageviews numbers can be higher than your Unique Visitors numbers.
The same date range option available on the Pageviews page is available in the Visitors section. When you change the date range on one of the stats pages, it will be applied to all of the pages.
Device Usage
Device Usage shows the percentage of visitors based on the type of device they use (computer systems, mobile phones and tablets).
Visitor Locations
The Visitor Locations map shows you the region your visits are coming from. You can zoom in/out, and drag the map to refocus on a specific area.
- Traffic Sources
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The traffic sources are displayed in a stacked bar chart. Each color represents a different traffic source. The table below will correspond with the different colors in the stacked chart.
As with the Pageviews and Visitors pages, you can hover over the stacked chart to see details about a specific day or hour.
All Sources Details Table
The Traffic Sources page shows you the number of visits you received based on the following referral sources:
- Links: When another site links to your site
- Direct: When a visitor types your site address directly into their browser
- Search: The search engines that were used to reach your site
- Social: Updates from social media sites (such, as Twitter and Facebook) that point to your site address
- Email: Your site was linked from an email
- Online Ads: Advertising campaigns that lead to your site
- Local: Traffic from local directory searches such as Yelp, or the Yellow pages online
If data exists for several of the Traffic Sources, you will be able to click on one of the sources to drill down for more information.
NOTE: The only sources that do not collect drill down data are Direct and Email. Everything else will collect data you can drill down into, but the source name will not be linked until there is data available for that source.
Drilling into a Traffic Source
In this example, clicking on the Links traffic source shows a list of sites that have generated traffic to this website.
Clicking on one of the links allows you to drill down further to specific pages on that site that link to your Website.
Clicking on the specific URL then takes you to the actual site (in a new window) that is linking to your website.
Remember, you can click on the header at any time to return back to the main list.
Clicking on Links will take you back to the details on Link referrals. Clicking on All Sources will take you back to the main source/referral list.
Search Sources Drill Down
This section shows the search engines used and the keywords that were typed into search engines to find your website.
Social Sources Drill Down
This section captures traffic from social platforms such as Facebook, Twitter, and Yahoo! Answers.
Local/Directories Source Drill Down
This section captures traffic from Local directories like Yelp, Groupon, etc.
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