Meta tags are data tags that indicate to search engines what your website is about. These tags tell the search engines how to categorize your website.
When a visitor enters a search engine looking for a website similar to yours they will enter keywords or key phrases (descriptions) into the search box about that topic. The keywords or descriptions you use in the Meta tags will help match your website to the description the visitor entered in the search engine.
Add Meta Tags for Your Entire Site
Click Dashboard at the top of your account, then Settings on the left column. This will bring you to the Site Settings page where you can enter your keywords in the Site Tags/Keywords field. Keywords are separated by comma and will apply to your entire website.
When you're working on a page in the Builder, click the Page Settings menu in the upper-right and select MetaTags/Description. Enter Title, description and keywords in the pop-up.
You can also access this setting via the Page Manager. Click Pages at the top of your account to reach your Pages menu.
Hover on the page you want to edit tags for and click the settings (gear button) that appears on the right. Click the first option that for MetaTags to launch the MetaTags/Description pop-up.
Recommendations for applying your Meta tags:
Have at least three main descriptions which accurately describe the content of your site be sure to include these descriptions in your title and or body of text.
The title of your website should not be more than 6 to 10 words long.
Maintain your keywords within 200 to 500 characters.
Keep the description to a maximum of 200 characters long.
Add different Meta tags on each page of your website.
Descriptions are more effective than keywords in getting high rankings on search engines for your website.
A good way to research effective keywords and descriptions for your website is to ask yourself or potential visitors of your website, what words you or they would use when looking up a website similar to your own.
TIP: If you have business website that that only serves a certain geographical area it is important that you indicate this in your description. For example, if you are an advertising agency in Portland, Oregon, then include this in your descriptions instead of just putting “advertising agency". This ensure the website reaches the intended audience.